In 2025, Google processes over 8.5 billion searches every day and controls 91.4% of the global search engine market, making it the clear leader worldwide.
On mobile, Google dominates with nearly 95% of all queries, while desktop search share stands at around 85%, showing how consistent its influence is across devices.
We compiled the most recent Google search statistics including zero-click searches, CTR by position, Google Discover, Lens, and AI-powered SGE to give you a data-backed view of how search is evolving and what it means for SEO and business growth.
Top Picks
- Google dominates search with over 89% global market share.
- Over 800 million people use Google Discover monthly.
- Google Lens handles 20+ billion visual search queries per month.
- 58% of consumers aged 25–34 use voice search daily.
- AI in Google Search appears for nearly 87% of queries.
- Businesses earn $8 for every $1 spent on Google Ads.
- 76% of mobile local searches lead to an in-person visit within a day.
- Complete Google Business Profiles boost trust 2.7x and visits 70%.
- 50% of online shoppers rely on images to make buying decisions.
General Google Search Statistics
1. In 2025, Google processes over 9.5 million searches every minute, adding up to 5 trillion searches annually (Google, 2025).
2. The Google Search Index exceeds 100 million gigabytes, containing hundreds of billions of webpages constantly updated by Google’s crawlers (Google).
3. Around 58–60% of Google searches in the US and EU end in zero clicks, as users get answers directly from SERP features like snippets, panels, and AI results (Search Engine Land, 2024).
4. The top organic result earns a 22–27% CTR, dropping sharply to 13% for position 2 and 10% for position 3 on mobile (Semrush, 2023).
5. Each day, 15% of Google searches are completely new queries that have never been seen before (Google, 2024).
6. The most-searched terms in 2025 are:
- YouTube: 1.4B monthly searches
- ChatGPT: 618M monthly searches
- Facebook: 618M monthly searches (Semrush, 2025)
7. In 2023, Google introduced 4,781 updates to Search, reflecting the rapid pace of product changes (Google).
8. The Google Shopping Graph now contains more than 35 billion product listings available worldwide (Google).
9. On mobile devices, Google accounts for nearly 95% of all searches, compared to about 85% on desktop (Statista, 2024).
10. The average search query length is 3–4 words, with US queries averaging 3.4 words (Growth Memo, 2025).
Google’s Search Engine Dominance Statistics
11. Google dominates the search market with 89.33% of global search engine usage across all platforms (StatCounter, 2025). On mobile, its share reaches 95.32%, and on desktop, it holds 81.95% (Statista, 2025).
12. Google.com continues to attract massive traffic, receiving 84.2–84.4 billion visits per month (Statista, 2023–2024).
13. The US accounts for 26.94% of Google desktop traffic worldwide, while 63.41% of all US web traffic referrals originate from Google (Statista, 2024, SparkToro, 2024).
14. In the US, 28.5% of Google searches result in clicks to Google-owned platforms such as YouTube, Maps, and Images (SparkToro, 2024).
15. Google controls 51.9% of the US search advertising market (eMarketer, 2024).
16. Google generated $144.05 billion in revenue from search properties in the first nine months of 2024 (Alphabet, 2024).
17. Across the globe, 92.96% of traffic comes from Google Search, Google Images, and Google Maps (SparkToro, 2024).
18. Only 49% of Gen Z women use Google as their search engine; the rest prefer platforms like TikTok (Search Engine Land, 2024).
Desktop vs. Mobile Search Statistics
19. In 2025, mobile devices account for 64.35% of global web traffic, while desktops contribute 35.65% (Soax, 2025).
20. In the United States, mobile traffic represents 56.75% compared to 43.25% from desktops, and in the United Kingdom, the split is 56.86% versus 43.14% (Digital Silk, 2025).
21. India shows a stronger mobile preference with 80.31% of traffic coming from mobile devices, while desktops account for only 19.69% (Digital Silk, 2025).
22. In China, mobile devices drive 66.06% of internet traffic, leaving desktops at 33.94% (Digital Silk, 2025).
23. Despite device differences, Google Search dominates all platforms, with 95.32% market share on mobile and 81.95% on desktop worldwide (Statista, 2025).
24. Other search engines hold much smaller shares: Bing at 3.95%, Yandex at 2.19%, Yahoo! at 1.5%, and DuckDuckGo at 0.95% (StatCounter, 2025).
Local Search Statistics
25. 57% of local search queries are submitted using a mobile device or tablet (ReviewTrackers, 2025).
26. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones (Think With Google, 2025).
27. 54% of smartphone users search for business hours, and 53% search for directions to local stores (Think With Google, 2025).
28. 18% of local searches on smartphones lead to a purchase within a day, compared to 7% of non-local searches (Think With Google, 2025).
29. 56% of in-store shoppers used their smartphones to research items while in-store (Think With Google, 2025).
30. 60% of smartphone users have contacted a business directly using the search results, such as via “click to call” (Think With Google, 2025).
31. 63.6% of consumers say they are likely to check reviews on Google before visiting a business location (ReviewTrackers, 2025).
32. 88% of consumers would use a business that replies to all of its reviews (BrightLocal, 2025).
33. Customers are 2.7 times more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps (Google, 2025).
34. Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile (Google, 2025).
35. 76% of people who search on their smartphones for something nearby visit a business within a day (Think With Google, 2025).
36. 28% of searches for something nearby result in a purchase (Think With Google, 2025).
37. Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% in the last two years (Think With Google, 2025).
Visual and Image Search Statistics
38. Over 20 billion visual search queries are conducted every month using Google Lens, Google’s image recognition technology, reflecting a massive increase in visual search adoption worldwide (Google, 2025).
39. The demographic aged 18 to 24 engages with Google Lens the most, highlighting younger users’ reliance on visual search tools (Google, 2025).
40. Approximately 12 billion visual searches are performed monthly through Google Lens, indicating rapid growth since 2021 (Google, 2023).
41. 50% of online shoppers report that images influenced their purchase decisions, showing the impact of visual content on e-commerce conversion (Think With Google, 2025).
42. Google Image Search indexes an estimated 136 billion images, reflecting the vast scope of searchable visual content online (Photutorial, 2025).
43. 15.8% of Google SERPs include images, demonstrating that visual content plays a significant role in search engine results (Moz, 2025).
44. Users click on 3D images almost 50% more than static ones, highlighting the growing importance of interactive and immersive visual content (Google, 2025).
Google Voice Search Statistics
45. 58% of consumers aged 25–34 use voice search daily, reflecting growing adoption among younger adults (UpCity, 2025).
46. 16% of people use voice search specifically for local “near me” queries, emphasizing the role of voice in local discovery (UpCity, 2025).
47. 67% of consumers report they are very likely to use voice search when seeking information, showing high trust and convenience in voice-activated searches (UpCity, 2025).
48. Active users of Google Assistant have grown 4X over the past year (as of 2019), highlighting rapid adoption of voice-enabled AI assistants (Think With Google, 2019).
49. Google Assistant reached 1 billion app installs, marking it as one of the most widely adopted voice assistant platforms globally (Android Police, 2019).
50. The most common voice searches relate to weather, music, and news. Over half of U.S. voice search users have also used it for food delivery, compared with 36% in Germany (Statista, 2022).
Google Discover Statistics
51. Over 800 million people use Google Discover every month to stay updated on topics that interest them (Google, 2024).
52. While 46% of Discover URLs come from news sites, 44% are e-commerce, 7% entertainment, and 2% travel (Search Engine Journal, 2024).
53. Even though news sites account for less than half of Discover URLs, they capture a staggering 99% of clicks, showing their dominance in engagement (Search Engine Journal, 2024).
54. Most content on Google Discover receives traffic for only three to four days, with peak traffic typically occurring one to two days after publication (Search Engine Journal, 2024).
55. The average clickthrough rate (CTR) for content on Google Discover is 11%, highlighting the platform’s potential to drive meaningful engagement (Search Engine Journal, 2024).
Google Ads Statistics
56. Studies show that 91.45% of search volumes reported in Google Ads Keyword Planner are overestimates, highlighting the need for careful keyword research (Ahrefs, 2024).
57. For every $1 a business spends on Google Ads, they typically generate $8 in profit through Google Search and Ads, demonstrating the platform’s strong ROI potential (Google, 2024).
58. In 2023, Google removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and blocked ads from appearing on 2.1 billion publisher pages, emphasizing strict ad safety and policy enforcement (Google, 2023).
59. Across all industries, the average shopping click-through rate (CTR) for Google Ads is 0.86%, offering a benchmark for advertisers to gauge performance (WordStream, 2019).
60. The average shopping cost per click (CPC) across industries is $0.66, helping advertisers estimate budget needs and plan campaigns effectively (WordStream, 2019).
61. The average shopping conversion rate (CVR) across industries is 1.91% for Google Ads, providing a baseline for evaluating campaign effectiveness (WordStream, 2019).
AI & Google Search (SGE) Statistics
62. AI-generated answers from Google’s Search Generative Experience (SGE) are available for 91% of entertainment queries but only 17% of healthcare queries, showing variation by industry (Statista, 2024).
63. In 93.8% of cases, AI-generated answers in SGE do not match any links from the top 10 organic search results, indicating that generative AI often produces unique content outside existing rankings (Search Engine Journal, 2024).
64. Google displays a Search Generative element for 86.8% of all search queries, making it a nearly ubiquitous feature in search results (Authoritas, 2024).
65. About 62% of generative links come from sources outside the top 10 ranking organic domains, with only 20.1% matching an organic URL on page one (Authoritas, 2024).
66. Approximately 70% of SEOs express concern about SGE’s potential impact on organic search performance (Aira, 2024).
67. AI Overviews currently appear for 8.61% of U.S. search queries on mobile devices, reflecting the growing adoption of AI in search experiences (Semrush, 2024).
68. Every month, more than 1 billion users worldwide engage with Google AI overviews, demonstrating the massive reach of AI-generated search insights (Google, 2024).
Conclusion
Google’s dominance isn’t slowing down, but the way people search is changing fast. Over 50% of queries now end in zero clicks, while new features like AI snippets, Discover, and visual search are reshaping where traffic flows.
For businesses and SEOs, this means success depends on optimizing across the entire Google ecosystem, not just the ten blue links.
At AllOutSEO, we track these shifts in real time and turn them into actionable insights. Subscribe to our free newsletter to stay ahead with fresh SEO data and strategies that actually work.