This is your ultimate list of Gemini usage statistics for 2025.
Gemini has quickly become a global force in 2025. The platform now has over 400 million users and records more than 723 million visits, ranking as the 3rd most-used AI model worldwide.
Its rapid rise is powered by millions of app downloads and strong adoption across key markets like the United States. With usage spreading across age groups, genders, and devices, Gemini is building one of the most diverse AI audiences to date.
Let’s dive into the key statistics that show how fast Gemini is growing.
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Top Picks Gemini Statistics
- The United States leads with 14.9% of Gemini’s traffic share in 2025.
- Gemini has reached 400 million users worldwide as of 2025.
- Gemini recorded 723.3 million total visits in 2025.
- The Gemini AI Assistant app has been downloaded over 10 million times on Google Play in 2025.
- 40% of users rely on Gemini for research and information.
- 31.1% of Gemini visitors are aged 25–34, the largest demographic group.
- 58.5% of Gemini’s user base is male, showing a gender skew.
How Many Users Does Gemini Have?
Gemini Monthly Active Users
As of 2025, Gemini has over 400 million monthly active users . This places it as the 3rd most-used AI platform worldwide, a remarkable rise in just two years.

Gemini Daily Active Users
Gemini also reports 24.1 million daily active users in 2025. Daily activity signals habitual reliance, especially for search and productivity tasks.
Gemini App Downloads
The Gemini AI app has surpassed 500M+ downloads on Android in 2025 (Google Play, 2025).
This milestone highlights Gemini’s shift from being a web-based AI to a mobile-first platform with global adoption.

Gemini Downloads by Month
Gemini continues to see consistent growth in app installs:
Month (2024–2025) |
Number of Downloads |
---|---|
March 2025 |
1,303,466 |
February 2025 |
1,448,985 |
January 2025 |
1,228,724 |
December 2024 |
1,612,763 |
November 2024 |
1,404,821 |
October 2024 |
330,618 |
September 2024 |
790,000 |
August 2024 |
690,000 |
July 2024 |
430,000 |
Gemini’s downloads peaked in December 2024 with 1.6M installs, showing strong adoption over the holiday period. Growth remained steady in early 2025, with over 1.4M downloads in February.
Gemini Usage Statistics
Most users depend on Gemini for research, while 30% use it for creative writing. Work-related productivity accounts for another 20%, while 10% use it for entertainment.

Here’s the full country breakdown:
Usage Purpose |
Percentage of Users |
---|---|
Research |
40% |
Creativity |
30% |
Productivity |
20% |
Entertainment |
10% |
Gemini Users by Country
The United States leads with 14.9% of Gemini traffic in 2025, showing its strong home market adoption. India and the UK follow, reflecting Gemini’s reach into Asia and Europe.
Country |
Share of Traffic (2025) |
---|---|
United States |
14.9% |
India |
8–10% |
United Kingdom |
5–6% |
Canada |
4–5% |
Germany |
3–4% |
Others |
Remaining global share |
Gemini’s user base is not limited to the U.S. it has broad international adoption, with India emerging as a key growth market.
Ranked 2nd: Most Used AI Platforms Worldwide
In 2025, Gemini is ranked second among all AI platforms worldwide. Sorted by monthly visits, it is beaten only by ChatGPT but sits ahead of OpenAI and DeepSeek.
Most Used AI Platforms Worldwide
ChatGPT remains the clear leader with nearly 3.9 billion monthly visits, while Gemini has surged to 503.5 million visits in second place. For context, only a handful of AI platforms have crossed the 100M+ monthly visits mark, showing how dominant the top five players are in the space.
Platform |
Monthly Visits (2025) |
Share of Traffic |
---|---|---|
ChatGPT (chatgpt.com) |
3.903B |
69.22% |
Gemini (gemini.google.com) |
503.5M |
8.93% |
OpenAI (openai.com) |
347.3M |
6.16% |
DeepSeek (chat.deepseek.com) |
283.2M |
5.02% |
Grok (grok.com) |
156.4M |
2.77% |
Gemini User Demographics
In 2025, 59.6% of Gemini’s users are male, while 40.4% are female. The audience remains male-dominated, which is typical of early AI adoption patterns, but female usage is steadily rising as Gemini becomes more mainstream.
Here’s the full breakdown:
Age Group |
Share of Users (2025) |
---|---|
18–24 |
20.8% |
25–34 |
30.1% |
35–44 |
19.9% |
45–54 |
14.4% |
55–64 |
9.3% |
65+ |
5.5% |
The 25–34 age group is the largest at 30.1%, followed by 18–24 at 20.8%. Together, they make up more than half of Gemini’s audience, showing that younger professionals and students are the primary drivers of adoption, while older users remain slower to adopt.
Gemini Usage by Device
Gemini is a multi-device AI platform, but desktop is still the primary access point in 2025.
Device |
Share of Usage (2025) |
---|---|
Desktop |
73.7% |
Mobile |
26.3% |
The dominance of desktop suggests work-related use cases are driving engagement, while mobile is growing as Gemini expands into apps and integrations.
By Traffic Channel
Gemini’s audience mostly comes directly, proving its brand strength and recognition.
Channel of Traffic |
Share of Traffic (2025) |
---|---|
Direct |
74.1% |
Organic Search |
15.9% |
Referrals |
4.3% |
Paid Search |
4.1% |
Social |
1.1% |
0.14% |
|
Display Ads |
0.24% |
Direct traffic makes up three-quarters of all visits, showing that most users type Gemini directly into their browser a sign of strong brand recognition.
By Social Media Source
YouTube is Gemini’s biggest social traffic driver, far ahead of other platforms.
Social Media Platform |
Share of Gemini Traffic (2025) |
---|---|
YouTube |
62.6% |
10.1% |
|
8.4% |
|
6.3% |
|
2.8% |
|
Others |
9.9% |
YouTube is the largest driver of Gemini’s social traffic, accounting for over 60%, while platforms like Facebook, WhatsApp, and Twitter bring in smaller but steady shares.
Gemini Estimated Costs
Each Gemini query costs between $0.006–$0.031 depending on complexity (Reuters, 2025).
If 10% of Google queries generated 50-word AI responses, Morgan Stanley estimates costs could hit $1.2 billion annually.
% of Google Queries by AI |
25 Words |
50 Words |
75 Words |
100 Words |
---|---|---|---|---|
10% |
$0.6B |
$1.2B |
$1.8B |
$2.4B |
20% |
$1.2B |
$2.4B |
$3.6B |
$4.8B |
30% |
$1.8B |
$3.6B |
$5.4B |
$7.2B |
40% |
$2.4B |
$4.8B |
$7.2B |
$9.6B |
50% |
$3.0B |
$6.0B |
$9.0B |
$12.0B |
This shows the financial strain of scaling AI search.
Conclusion
Gemini’s growth in 2025 has made it the 2nd most-used AI platform worldwide. With 400M+ users, 24M+ DAUs, 723M visits, and 500M+ downloads, it has become a global AI tool for research, creativity, and productivity.
Its scale also highlights the challenge: high operational costs that Google must sustain to keep Gemini competitive.
Methods & Sources
All statistics in this article were gathered from reputable third-party sources and AllOutSEO internal analysis. Only the most recent data available for 2025 was included. Figures marked without an external source are based on AllOutSEO internal data.
External Sources
- SimilarWeb (2025): https://www.similarweb.com/
- Google Play (2025): https://play.google.com/store/apps
- MyLearning.org (2025): https://mylearning.org/
- ArtificialAnalysis.ai (2025): https://artificialanalysis.ai/models
- Reuters (2025): https://www.reuters.com/
Note: Due to differences in methodology, some figures may not align perfectly across sources. The data presented here represents the most credible and up-to-date estimates available as of September 2025.