How Many Users Does Bluesky Have? 27+ Bluesky Stats (2024)

Bluesky is quickly becoming a major player in the social media world.

What started as a niche platform has grown into a massive network, crossing 32 million users in March 2025.

Curious about just how big Bluesky has become and what’s driving its popularity?

On this page, we’ve compiled all the essential stats you need to know about Bluesky Social in 2024.

• Top Picks for Bluesky Statistics
• How Many People Use Bluesky?
• Bluesky’s Popularity
• Bluesky User Demographics
• Most Popular Bluesky Users
• Bluesky Funding
• How Does Bluesky Make Money?
• Bluesky Website Stats
• Bluesky App Stats
• Can Anyone Join Bluesky?

Top Picks for Bluesky Statistics

• Bluesky recently surpassed 32 million users as of March 2025.
• The company has raised $36 million across three rounds, with its latest Series A funding in October 2024.
• Currently ranked #1 in the App Store under the “Social Networking” category.
• Alexandria Ocasio-Cortez leads the platform with 691.7K followers.
• 64.60% of Bluesky’s social traffic comes from its rival, Twitter (X).
• Bluesky users represent 0.383% of the 5.22 billion global social media users.
• Bluesky officially launched on October 4, 2021.
• 42.14% of Bluesky’s website visitors are aged 18-24, the platform’s largest demographic.

How Many People Use Bluesky?

Bluesky surpassed 32 million users in March 2025, showcasing impressive growth since its public launch on October 4, 2021.

In its first week alone, the platform gained 1.5 million users, cementing its place as a rapidly growing social media platform.

Bluesky User Growth Over Time

Bluesky’s user base has increased by more than 10 million users in just over a year.

As of March 2025, Bluesky has accumulated a total of 1.162B posts and 2.249B followers across its platform, further highlighting its expanding influence.

Here’s a full breakdown of Bluesky’s user growth over time.

Source: Bluesky

Bluesky’s Popularity

Bluesky is quickly establishing itself as a dominant force in the social media landscape.

As of November 13, 2024, it clinched the top spot on the U.S. App Store, outpacing competitors like Threads (No. 4) and X (No. 41).

This success isn’t just due to high download numbers but reflects Bluesky’s rapid growth and the pace at which users are adopting the platform.

In fact, Bluesky is now the #1 app in the “Social Networking” category on iOS, marking its significant rise in popularity.

On Android, Bluesky has surpassed 5 million downloads, maintaining a solid 3.3-star rating on Google Play, which shows strong and consistent user engagement across both platforms.

In addition to these accomplishments, Bluesky has also seen impressive user migration. In the two weeks following the U.S. presidential election, over 3 million users flocked to Bluesky from X.

Although Bluesky still trails behind platforms like X (259 million active daily users) and Threads (275 million active daily users), it has carved out a niche with users who praise its resemblance to “old Twitter,” providing a refreshing experience that continues to attract new users.

Source: App Store, Google Play Store

Bluesky User Demographics

Bluesky has cultivated a diverse audience with significant geographic and demographic variations.

Geographic Traffic

As of November 2024, Bluesky is experiencing rapid growth globally, with a notable user base from a variety of countries.

The United States remains the leading market, accounting for 31.73% of the platform’s total users.

However, international markets are quickly gaining traction, with Brazil, the United Kingdom, Japan, and China emerging as key regions.

Gender and Age Distribution

Bluesky’s user base is predominantly male, with 64.61% of users identifying as male and 35.39% as female.

Regarding age distribution, the largest group of users is 18–24 years old, making up 37.92% of the platform’s audience.

The 25–34 age group follows closely, representing 26.90% of users. This demographic breakdown reflects Bluesky’s appeal to a younger, tech-savvy audience.

Bluesky Audience Interests Topics

• News and Media: 16.25%
• Video Games, Consoles, and Accessories: 11.47%
• Computers, Electronics, and Technology (Other): 8.20%
• Social Networks and Online Communities: 7.49%
• Programming and Developer Software: 5.49%
• Others: 51.10%

Source: SimilarWeb

Most Popular Bluesky Users

Bluesky has become a hub for notable personalities and organizations.

Here’s the full breakdown of the platform’s top users:

Source: Bluesky

Bluesky Funding

Bluesky, a decentralized social media platform, has raised a total of $36 million in funding over three rounds. The latest round, Series A, closed on October 24, 2024, securing $15 million. Prior to that, Bluesky raised $8 million in a Seed Round on July 5, 2023, and another $13 million in a separate Seed Round on March 1, 2023.

The largest funding round to date was the Series A round, which brought in $15 million. Key investors include Blockchain Capital, Neo, and Jack Dorsey.

Here’s the full overview:

Source: Crunchbase

How Does Bluesky Make Money?

Bluesky’s revenue model is still evolving. Unlike many social networks, it has chosen to avoid traditional advertising. Instead, it explores alternative revenue streams like:

• Selling custom domain names to users.
• Offering subscription-based features.

This very different approach could set Bluesky apart in the long term.

Bluesky Website Stats

Bluesky’s rapid expansion is evident not only in its user base but also in its website and app traffic. Let’s take a deeper look at the key metrics driving its success.

Traffic Sources Breakdown

Bluesky’s traffic distribution reveals that the platform is primarily attracting users through direct access, showcasing its brand’s growing recognition.

Here’s the breakdown:

Social Traffic Breakdown

Twitter (X): A massive 64.60% of Bluesky’s social traffic comes from Twitter, emphasizing its dependence on this channel for user acquisition.

YouTube: 11.75% of social traffic comes from YouTube, showing the platform’s influence in spreading awareness.

Here’s the full breakdown:

Referrals and Outgoing Traffic Insights

Outgoing Traffic: Bluesky users are also highly engaged with other content, with 7% of outgoing traffic directed to YouTube and 5% going to The New York Times.

Top Referrals: The largest portion of referrals (42%) comes from Linktree, particularly from lifestyle-focused industries, helping bridge the gap between Bluesky and other content creators.

Device Usage: Desktop vs. Mobile

Bluesky users are split between desktop (58%) and mobile (42%), highlighting the need for an optimized experience across both platforms.

Source: SimilarWeb

Bluesky App Stats

Bluesky achieved a significant milestone by reaching 1 million downloads in July 2023 across both Android and iOS devices, with 70% of those downloads coming from iOS users, according to data from Statista.

The app now has over 5 million downloads on the Google Play Store, holding a 3.3-star rating based on over 27,400 reviews.

On the Apple App Store, Bluesky is ranked #1 in its category, with a 4.2-star rating from 4900 reviews. These numbers highlight the app’s growing popularity and solid user feedback.

Can Anyone Join Bluesky?

Yes, Bluesky is open to all. Once users sign up, they can create a custom URL and verify their accounts through a code. Its functionality mirrors popular platforms like Twitter.

This seamless onboarding process makes Bluesky accessible and easy to use.

Final Thoughts

That’s all for our roundup of Bluesky stats for 2024. The decentralized social platform is gaining momentum, with strong user growth, impressive engagement metrics, and a rising reputation in the social media space.

Whether Bluesky becomes a dominant player like Twitter or finds its niche among a loyal audience remains to be seen. But for now, it’s clear that Bluesky is making waves as a fresh contender in the social media landscape.

Did we miss any key stats or insights?

Let us know in the comments below!