100+ E-commerce Statistics for 2025 (Global and U.S. Data)

This is your ultimate list of e-commerce statistics for 2025.

In 2024, the global e-commerce market is valued at $6.3 trillion, with over 2.7 billion online shoppers. It’s expected to reach $8 trillion by 2027, growing at a 9.49% CAGR (2024-2029).

Here, you’ll find 100+ hand-picked stats on:

• Top Picks E-commerce Statistics
• E-commerce Growth Stats
• AI in E-commerce Statistics
• How Many eCommerce Sites Are There?
• How Many People Shop Online?
• E-commerce Site Search Statistics
• Mobile Commerce Statistics
• Social Commerce Statistics
• Online Shopping Behavior Statistics
• E-commerce Email Marketing Statistics
• E-commerce Payment Statistics
• E-commerce Fraud Statistics
• E-commerce Stats by Industry
• Holiday Sales Statistics

Top Picks E-commerce Statistics

• The global eCommerce market will hit $6.3 trillion in 2024, with an expected 9.49% CAGR through 2029, reaching $8 trillion by 2027.
• 2.71 billion people are expected to shop online in 2024, growing to 2.77 billion by 2025 (34% of the global population).
• The global AI in eCommerce market is projected to grow from USD 7.25 billion in 2024 to USD 64.03 billion by 2034, expanding at a 24.34% CAGR.
• 20.1% of retail purchases will be online in 2024, rising to 22.6% by 2027.
• There are 30.7 million eCommerce stores worldwide, indicating high demand and competition.
• By 2025, mobile commerce will account for 44% of U.S. eCommerce sales.
• E-commerce giants spent $3.5 billion on advertising last year, ranging from $41.3 million to $1.7 billion.
• 34% of shoppers buy online at least weekly.

E-commerce Growth Stats

How much will global e-commerce sales reach by 2029? What’s driving the surge in online shopping? This section will dive into the latest e-commerce growth stats worldwide and in the US.

Global eCommerce Sales to Hit $6.3 Trillion in 2024 (8.76% YoY Growth)

Global eCommerce sales are projected to reach $6.3 trillion in 2024, marking an 8.76% increase from 2023. With a compound annual growth rate (CAGR) of 7.8% from 2024 to 2027, eCommerce sales are expected to surpass $8 trillion by 2027, growing more than twice as fast as physical retail stores.

This upward trajectory underscores the profitability and increasing preference for eCommerce among businesses worldwide.

Here’s a detailed breakdown of global retail eCommerce sales:

Source: eMarketer.

Global Retail eCommerce Share to Reach 20.1% in 2024 (Up from 18.8% in 2021)

Ecommerce continues to make significant strides in global retail sales, capturing an increasingly larger portion of the market.

As of 2024, ecommerce accounts for 20.1% of total retail sales worldwide, with projections indicating it will reach 22.6% by 2027, marking a consistent upward trajectory.

Here’s a breakdown of ecommerce’s share in total retail sales globally from 2021 to 2027:

Source: eMarketer

Countries Leading in eCommerce Sales Growth

Among the fastest-growing eCommerce markets globally, Mexico leads with a 25.1% growth rate, followed closely by the Philippines and Malaysia. Emerging markets continue to show immense potential as adoption rates for online shopping increase rapidly.

Source: eMarketer

U.S. Retail E-commerce Sales on Track to Reach $1.26 Trillion in 2024 (6.8% YoY Growth)

U.S. retail eCommerce sales reached $579.45 billion in the first half of 2024, with Q2 sales accounting for $291.6 billion, reflecting a 0.82% increase from Q1 2024 and a 6.8% increase compared to Q2 2023.

By the end of 2024, eCommerce sales are expected to reach $1.26 trillion, with projections of $1.72 trillion by 2027, accounting for 22.6% of total retail sales in the U.S.

In addition, by 2030, U.S. eCommerce sales are forecasted to exceed $2.5 trillion, continuing their upward growth trajectory.

The growth in U.S. eCommerce sales follows a consistent upward trajectory, including a significant boost during the pandemic, where sales surged by 33.5% in Q2 2020 alone, accelerating the shift to online shopping by about five years.

Here’s a detailed breakdown of U.S. retail e-commerce sales:

Source: U.S. Census Bureau

Amazon Leads U.S. eCommerce with 37.6% Market Share and $491.65B

Amazon continues to dominate the U.S. eCommerce market with a 37.6% market share in 2024, maintaining its strong position and customer loyalty. It accounts for 40.4% of total U.S. retail eCommerce sales, generating $491.65 billion in 2024, significantly outpacing competitors like Walmart, which recorded $83.18 billion in eCommerce sales.

Globally, Amazon leads product searches, with 60% of shoppers in key markets using it as their primary platform to search for products.

Source: Statista, WeMedia

Amazon U.S. Retail eCommerce Sales Overview

Amazon’s growth in the U.S. retail eCommerce market has been remarkable over the years. The following table shows Amazon’s retail sales growth and share of total U.S. retail sales from 2020 to 2025:

Amazon’s continuous growth is expected to continue, with projections for 2025 suggesting further market share gains.

Source: eMarketer

AI in E-commerce Statistics

The future of e-commerce is driven by AI—and the numbers are staggering. As artificial intelligence continues to reshape online retail, it’s vital to understand how it’s transforming the industry. Here’s a look at the most important AI in e-commerce statistics for 2024 and beyond:

Global AI in E-commerce Market

Estimated at USD 7.25 Billion in 2024, the market is projected to soar to USD 64.03 Billion by 2034, growing at a robust CAGR of 24.34% over the next decade.

Projected growth breakdown:

Source: Precedence Research

U.S. AI in E-commerce Market

The U.S. AI-driven e-commerce market is evaluated at USD 1.98 Billion in 2024, with expectations to reach USD 17.83 Billion by 2034, reflecting a strong CAGR of 24.58% during this period.

Projected growth of the U.S. Ai in e-commerce market:

Source: Precedence Research

How Many eCommerce Sites Are There?

As of 2024, there are over 30.7 million eCommerce websites worldwide, driven by the ongoing shift to online shopping. This growth has been particularly significant in the last two decades, with a surge during the pandemic as businesses rapidly moved online.

From 2000 to 2010, eCommerce sites grew by 20-25% annually. The pandemic further accelerated this trend, with a 17% increase in 2020.

Although growth rates have slightly slowed in recent years to 13-14%, the number of eCommerce sites continues to rise, reflecting the sustained dominance of online retail.

Here’s a detailed breakdown of the growth in eCommerce sites over the last 20 years:

Source: Bulitwith

E-commerce Platform

In 2024, Shopify leads the eCommerce platform market with a 24% share, followed by WooCommerce Checkout at 14% and Magento at 8%, demonstrating their widespread adoption among businesses with diverse needs.

Shopify Plus secures 6%, catering to larger enterprises, while PrestaShop holds 3%, focusing on niche markets. The remaining 45% is distributed among other platforms, showcasing the broad range of eCommerce solutions available.

Here’s the detailed breakdown:

Source: Bulitwith

Popular E-commerce Platfrom in U.S.

In 2024, Shopify leads the U.S. eCommerce platform market with 29% market share, followed by Wix Stores at 23% and Squarespace Add to Cart at 16%.

WooCommerce Checkout holds 14%, while Ecwid captures 4%.

The remaining 13% is split among other platforms, reflecting a diverse range of solutions.

Source: Builtwith

Most Popular eCommerce Websites in the U.S. (Top 10 by Monthly Visits)

As of November 2023, the top 10 most visited eCommerce websites in the U.S. are:

Amazon leads this ranking, followed by eBay, Walmart, and others, reflecting its unmatched reach and influence in the online retail space.

Ad Spending for Top U.S. Ecommerce Players

In the past year, eCommerce leaders spent $3.5 billion on advertising, with Amazon dominating at $1.7 billion—more than four times Walmart’s $414.6 million.

Aliexpress, despite spending only $322,000, saw significant U.S. traffic growth, underscoring the impact of global operations. Meanwhile, eBay ranked high in website traffic despite lower ad spending than Target ($604 million) and Home Depot ($166 million), emphasizing the importance of brand recognition alongside ad budgets.

Here’s a table showcasing the ad spending of the top eCommerce players in the United States:

Source: Semrush Trends

How Many People Shop Online?

As of 2024, there are 2.71 billion online shoppers globally, accounting for 33% of the world’s population. This marks a 2.7% increase from the previous year, indicating a continued rise in eCommerce adoption.

The number of online shoppers is projected to grow to 2.77 billion by 2025, fueled by increased internet penetration and the growing convenience of online shopping.

China leads the world with 915.1 million online shoppers, while the United States has 270.11 million online buyers in 2024.

Source: eMarketer

U.S. Online Shoppers to Reach 279.90 Million in 2024

The number of online buyers in the U.S. is projected to reach 279.90 million in 2024, up from 274.70 million in 2023, when over 81% of consumers shopped online. This marks a growth of approximately 4 million shoppers in just one year.

By 2026, online shoppers are expected to reach 288.20 million, adding 14 million new buyers within three years.

Here’s a breakdown of U.S. online shoppers over the years:

Source: Statista.

E-commerce Site Search Statistics

Site search plays a critical role in enhancing the user experience and driving sales. Research shows that consumers who use a website’s search feature are far more likely to convert, and a positive search experience can significantly increase repeat visits and additional purchases.

Here are some important statistics about the impact of site search on eCommerce:

• 87% of consumers start their product searches online, highlighting the importance of optimizing your site’s search function for better conversions. (Source: Algolia)
• 69% of consumers say they are more likely to purchase additional items after a successful search experience. Almost 99% of consumers agree they are at least somewhat likely to return to a retail website if it has a good search function. (Source: Google Cloud, 2021)
• 65% of people use search to address their “I-want-to-buy” moment, showcasing the powerful role search plays in decision-making. (Source: Think with Google, 2016)
• Online visitors who use a site’s search feature are 2-3x more likely to convert than those who do not. (Source: Forrester)
• 78% of consumers use on-site search more frequently than they use the navigation menu (49%), filter feature (37%), or homepage recommendations (30%). (Source: Google Docs)
• 43% of retail customers head directly to the search bar when they visit a website, bypassing other navigation options. (Source: Forrester)

Mobile Commerce Statistics

Mobile commerce continues to shape the future of online shopping, offering unparalleled convenience and accessibility. Here are some key statistics that highlight its growing importance:

• 180 Million Americans Shop via Mobile
  Over two-thirds of the US population have made at least one purchase on a mobile device.
• US M-commerce Sales to Reach $850 Billion by 2027
  Currently valued at $564 billion, US mobile commerce sales are projected to exceed $850 billion by 2027.
• 38% of Digital Spending Happens on Mobile
  Mobile commerce accounts for 38% of total digital spending in the US.
• 7.6% of US Retail Sales are from M-commerce
  Mobile commerce contributes 7.6% to all US retail sales in 2023.
• $2 Trillion in Global Mobile Sales
  Globally, mobile commerce generates $2.07 trillion, 57% of all eCommerce sales.

Source: Statista, eMarketer, Business of Apps

Social Commerce Statistics

Social media continues to play a pivotal role in eCommerce, with platforms transforming how consumers discover and purchase products. Here are some key statistics highlighting the growth and trends in social commerce:

Global and U.S. Social Commerce Insights

Social commerce hit $1.69 trillion in 2024, a 30.81% increase from last year, with a projected CAGR of 30% from 2023 to 2030.

Experts estimate it will reach $2.9 trillion by 2026 and $8.5 trillion by 2030.

Source: Statista.

In the U.S., the average social commerce spending per buyer increased from $337.7 in 2020 to $627.8 in 2023, with forecasts predicting $1,223.7 by 2027.

50.3% of social media users in the U.S. are expected to make at least one purchase via social channels in 2024.

Source: eMarketer

Consumer Behavior and Demographics

Consumers aged 18-34 are the most frequent social media shoppers, accounting for the majority of purchases.

23.1% of social commerce users in the U.S. are between the ages of 25 to 34.

30% of American adults have purchased products from brands founded by social media influencers. Among Gen Z and Millennials, these numbers rise to 53% and 47%, respectively.

Source: eMarketer, Morning Consult

Platform Preferences

67.8 million U.S. users are expected to shop on Facebook in 2024, making it the most popular platform for social commerce, followed by 45.3 million on Instagram and 35.8 million on TikTok.

Gen Z shoppers in the U.S. favor Instagram (71%), YouTube (68%), and TikTok (68%) for social commerce.

Facebook (49%), YouTube (46%), and Instagram (40%) are the top platforms for direct purchases among U.S. adults.

Source: eMarketer

Product Categories and Discovery

Apparel, beauty products, and home goods dominate social commerce, accounting for 60% of purchases in 2024.

50% of consumers discover new products on social media, while 59% report making a purchase through these platforms.

Source: The Influencer Marketing Factory, Salesforce

Emerging Trends and Influences

Automation in sales funnel communications is gaining traction, with 16% of brands leveraging automation in 2023.

The COVID-19 pandemic accelerated social commerce adoption, with platforms like Pinterest emerging as contenders, projected to have 17.5 million shoppers in 2024.

Source: Ascend2

Online Shopping Behavior Statistics

What are the key online purchase drivers, and why do consumers abandon their shopping carts? In this section, we’ve curated a list of online shopping behavior statistics to answer these questions.

Cart Abandonment Rate: 74.09% Worldwide (AllOutSEO)

The global cart abandonment rate remains a significant challenge for online retailers, with 73.27% of shoppers abandoning their carts during checkout as of April 2024. Various factors contribute to this high abandonment rate, from hidden extra costs to security concerns.

Here’s the deatiled break down:

Source: Statista

Online Purchase Drivers: free delivery, coupons and discounts

Consumers are more likely to complete a purchase if certain factors are in place. According to global data, free delivery, coupons and discounts, and an easy returns policy are the top drivers for online purchases.

Deatiled breakdown:

Source: DataReportal

Online Shopping Journey: Where Do Consumers Start?

In 2023, 40.4% of U.S. consumers started their online shopping journey on marketplaces. Other common starting points include search engines and brand websites. Understanding where customers begin their journey can help optimize your online presence.

Where U.S. Consumers Begin Their Online Shopping Journey Breakdown

Source: Attest

Reasons Consumers Choose to Shop Online

When deciding where to shop online, U.S. consumers prioritize lower prices, convenience, and free shipping. These factors are essential to attracting and retaining online shoppers.

Breakdown:

Source: Feedvisor

Key Online Shopping Features: Essential Attributes

Consumers expect certain features when shopping online. Free shipping, home delivery, and in-stock products are the top attributes necessary for a smooth online shopping experience.

Source: eMarketer

Checkout Process: How It Impacts Consumer Decisions

The checkout process plays a critical role in a consumer’s decision to purchase. Approximately 50% of consumers take the ease of the checkout process into account when shopping online.

Source: PYMNTS

E-commerce Email Marketing Statistics

Email marketing is essential for eCommerce growth, but challenges like low open rates remain. Optimizing campaigns can drive better engagement and conversions.

Here are key stats on eCommerce email marketing:

• Books, hobbies, and auto industries lead in email performance (2023).
• 72% of eCommerce marketers face low open rates (2024).
• 7% of eCommerce marketers aim to increase brand awareness via email (2024).
  27% of US consumers say email newsletters influence purchases (2022).
• Follow-up emails can improve cart abandonment recovery by 30%.

Source: Statista, HubSpot

E-commerce Payment Statistics

As eCommerce grows, payment methods are evolving with consumers seeking convenience and flexibility. Digital wallets, BNPL (Buy Now Pay Later), and mobile app transactions are leading the charge.

Here are key eCommerce payment stats:

PayPal generated $27.518 billion in revenue in 2023, with 435 million active accounts and 6.1 billion payments processed in Q4 2022.

Source: WebFX

20% of eCommerce companies offer BNPL options, with BNPL adoption expected to reach 13.6% of eCommerce spending in Europe by 2024.

Sources: Verifone, GoCardless

The global BNPL market size was valued at USD 30.38 billion in 2023. It is projected to grow from USD 37.19 billion in 2024 to USD 167.58 billion by 2032, exhibiting a CAGR of 20.7% during the forecast period.

Source: FortuneBusinessInsights

Mobile apps play a significant role in eCommerce transactions, with 45% of mobile transactions taking place through a mobile app (2022).

Sources: GoCardless.

E-commerce Fraud Statistics

E-commerce fraud remains a growing concern for businesses worldwide, with regions experiencing varying levels of financial loss. As online payment fraud tactics evolve, retailers face increasing challenges to protect their revenue.

Here are the latest eCommerce fraud statistics:

Global online payment fraud cost businesses $41 billion in 2022, with projections indicating this number will rise to $48 billion in 2023.

North America loses 2.4% of its eCommerce revenue to online payment fraud, while Latin America suffers the highest impact, losing 4.2% of its total revenue to fraudsters.

Europe and Asia Pacific face 3.1% and 2.9% losses, respectively, due to fraudulent transactions.

Source: Mastercard, Juniper Research.

E-commerce Stats by Industry

The e-commerce landscape continues to evolve rapidly, with certain industries leading the way in terms of online sales revenue. Let’s explore the most popular online shopping categories both in the United States and globally.

Most Popular Online Shopping Categories in the United States

In the U.S., fashion leads online shopping categories with $162.9 billion in projected revenue, followed by food and electronics at $125.6 billion and $120.1 billion, respectively. Luxury goods have the lowest projected revenue at $14.9 billion, reflecting their smaller market share in ecommerce.

Source: Statista

Most Popular Online Shopping Categories Worldwide

Globally, electronics dominate with $922.5 billion in projected revenue, followed by fashion at $760 billion and food at $460.1 billion. Toys and hobbies have the lowest projected revenue at $89.8 billion, with tobacco products at $116.6 billion.

Source: Statista

Holiday Sales Statistics

Online retail spending during the holiday season is projected to reach unprecedented levels in 2024. Adobe forecasts a record $241 billion in online sales, reflecting an 8.4% increase from $222.1 billion in 2023 and a significant rise from $211.7 billion in 2022.

Here’s the table displaying the breakdown and yearly growth.

Source: Adobe

U.S. Holiday Shopping Hits $241 Billion in 2024, Up 8.4% from 2023

The growth in online shopping during the key days of Black Friday week underscores the increasing importance of eCommerce during the holiday season. Below is a comparison of customer spending for 2023 and 2024:

Source: Adobe

Conclusion

I hope you found this list of eCommerce statistics insightful.

As someone who works in eCommerce, I enjoyed putting this together to help you stay updated and make informed decisions for your business.