In March 2025, TikTok’s Creator Fund pays $0.02 to $0.04 per 1,000 views, meaning 1 million views could earn you just $20 to $40. But is that enough to go full-time? And what about other ways to make money on TikTok?
At AllOutSEO, we dug deep—analyzing TikTok’s guides, YouTube videos, news reports, and real creator insights—to bring you the most up-to-date earnings guide.
Want to see your potential earnings? Try our free TikTok earnings calculator! Just enter your views, followers, likes, industry, and income sources to get an instant estimate.
Let’s dive in!
TikTok Influencer Average Salary
The latest industry data shows that TikTok influencers earn an average salary of $131,874 in 2025.
While this number may sound impressive, it’s important to note that it includes earnings from mega-influencers, or “TikTok royalty,” who can pull in seven or eight-figure salaries. These highly paid creators skew the average upwards and don’t necessarily reflect what the vast majority of TikTok creators earn.
For smaller influencers, earnings tend to vary widely based on follower count, engagement rates, and industry. Influencers with 10k to 50k followers might earn $200 to $1,000 per post, while those with millions of followers can earn $10,000 to $20,000+ per post.
Beyond sponsored posts, influencers can also earn through affiliate marketing, brand partnerships, and live-streaming gifts, providing them with a diverse income stream.
Want to know how much you could make as a TikTok influencer? Use our free calculator to estimate your potential earnings based on your audience size, engagement, and industry!
Source: ZipRecruiter
Typical TikTok Influencer Earnings
According to NeoReach’s Creator Earnings and Insights Industry Report, TikTok influencer earnings vary significantly.
Here’s the breakdown of influencer earnings:
Earnings Range |
Percentage of Influencers |
Less than $15,000 |
48% |
$15,000 – $25,000 |
9% |
$25,000 – $35,000 |
7% |
$35,000 – $50,000 |
5% |
$50,000 – $75,000 |
11% |
$75,000 – $100,000 |
5% |
$100,000 – $150,000 |
6% |
$200,000 or more |
7% |
Based on this data, the median salary for TikTok influencers falls between $15,000 and $25,000. Notably, only about one-third of influencers earn a full-time income from the platform.
If you’re curious about how TikTok creators generate their income, let’s dive into the top ways influencers monetize their content!
Sources: ZipRecruiter, NeoReach
TikTok Earnings Potential
While it’s difficult to pinpoint the exact earnings per like or view on TikTok, we can estimate a creator’s earnings by analyzing video analytics and payment history. By combining insights from Influencer Marketing Hub and a guide from Learn With Shopify, we can offer a more accurate picture of what TikTok influencers can earn based on their follower count, engagement rate, and content tier.
It’s important to note that TikTok pays nothing for 1,000 followers. To start earning on the platform, creators need to have at least 10,000 authentic followers—a key eligibility criterion for joining the TikTok Creator Fund.
Here’s a breakdown of typical earnings based on the tier of influencer:
TikTok Influencer Type |
Number of followers |
Engagement rate |
Estimated Earnings per TikTok post |
|---|---|---|---|
Micro |
10,000 – 50,000 |
17.96% |
$25 – $125 |
Mid-tier influencer |
50,000 – 500,000 |
6% – 8% |
$125 – $1,250 |
Macro |
500,000 – 1 Million |
6.20% |
$1250 – $2,500 |
Mega |
1 Million+ |
4.96% |
$2,500 |
As you can see, engagement plays a major role in the earnings potential for TikTok influencers.
While micro influencers can make between $25 to $125 per post, mega influencers with 1 million+ followers can easily earn over $2,500 per post.
The key takeaway? Your earnings are not only driven by the size of your following, but more importantly, by the level of engagement you generate with your audience.
Source: Influencer Marketing Hub, Learn With Shopify
How Do TikTok Influencers Earn Money in 2025?
TikTok influencers have multiple income streams at their disposal, allowing them to monetize their content in a variety of ways. Let’s explore the most popular methods, based on recent industry insights.
1. Brand Partnerships and Sponsored Posts
Brand partnerships are a significant revenue stream for TikTok influencers. Companies pay influencers to create posts that promote their products or services. These partnerships can be highly lucrative, especially as an influencer’s follower count grows.
Here’s how much influencers can typically earn per sponsored post, depending on their follower count:
Followers |
$ per Post (Low End) |
$ per Post (High End) |
|---|---|---|
1,000 – 10,000 |
$20 |
$150 |
10,000 – 50,000 |
$30 |
$400 |
50,000 – 500,000 |
$80 |
$1,650 |
500,000 – 1 Million |
$150 |
$3,500 |
1 Million+ |
$1,200 |
Unlimited |
A whopping 66.9% of influencers report that brand partnerships and sponsored posts bring in the most income. These deals often provide a steady revenue stream, especially for mid-tier to mega influencers.
Sources: HypeAuditor, NeoReach
2. TikTok Creator Fund
Launched in July 2020, the TikTok Creator Fund pays influencers based on the views they receive on their content. To qualify for the fund, creators need at least 10,000 followers and 100,000 views in the last 30 days.
However, the payouts are relatively modest, with influencers earning anywhere between $0.02 and $0.04 per 1,000 views. That translates to $20–$40 for a 1 million-view video. While the Creator Fund offers a way to get paid for views, it typically isn’t a substantial income source on its own.
3. TikTok Live Gifts
TikTok also allows creators to earn money through TikTok Live, where fans can send digital gifts during live streams. These gifts can be converted into coins, which influencers can redeem for cash.
However, the earnings from live gifts are usually quite small, ranging from a few cents to $562.48 per gift, with the majority of gifts worth just a few cents.
Despite these modest values, TikTok Live offers a great way to build direct engagement with fans while monetizing in real-time.
4. Affiliate Marketing
Affiliate marketing is another effective monetization method on TikTok. Influencers promote products and include affiliate links in their bio or video captions. When a user makes a purchase through that link, the influencer earns a commission.
While not as profitable as brand deals, affiliate marketing is still a significant income source for about 7.8% of creators. Influencers can join affiliate programs from major brands like Amazon Associates or Etsy Affiliate, or partner directly with brands that offer affiliate opportunities.
Source: NeoReach
5. Merchandise Sales
Many TikTok influencers create and sell their own merchandise, like clothing, accessories, or branded products. Merchandise sales can provide a steady source of income, particularly for influencers who have built a strong, loyal fan base.
This income stream can be incredibly profitable if an influencer has high engagement and a niche that lends itself to merch sales. It’s an opportunity to expand beyond digital content and create physical products that fans will buy to show their support.
How Much Does TikTok Pay? Exploring the Creator Fund and Creativity Program
TikTok has revolutionized the way creators earn money by providing multiple avenues to monetize content. The TikTok Creator Fund and the Creativity Program Beta are two prominent programs aimed at rewarding creators, but how much do they really pay? Let’s dive into the details of these two programs and how you can take advantage of them to boost your earnings.
TikTok Creator Fund: How It Works and What You Can Earn
Launched in July 2020, the TikTok Creator Fund was designed to help content creators earn money directly from the platform. While this fund has been instrumental for many creators, it’s important to understand that TikTok no longer accepts new sign-ups for the Creator Fund. However, creators who joined before the cutoff can still benefit from it.
Eligibility for the Creator Fund:
- Age Requirement: Creators must be 18 years or older.
- Followers: At least 10,000 followers (authentic).
- Video Views: Creators need 100,000 authentic video views in the last 30 days.
- Community Standards: Content must adhere to TikTok’s community guidelines.
Once you’re eligible, you can start earning money based on your video’s performance. However, the payouts can be modest. TikTok typically pays between $0.02 to $0.04 for every 1,000 views, which translates to $20 to $40 per million views.
This means that creators can earn an estimated $0.00002 to $0.00004 per view. While this isn’t much, it’s a solid starting point for new creators looking to build their audience.
How and When Can You Withdraw Earnings? Earnings from the Creator Fund can be withdrawn once you reach a minimum of $10, and payments can be made via PayPal or Zelle. While it’s an easy process, many creators find that the fund doesn’t generate enough revenue to be their sole source of income.
TikTok Creativity Program Beta: The New Frontier for Earning Potential
Recognizing the relatively low payouts from the Creator Fund, TikTok launched the Creativity Program Beta in May 2023 to offer creators a more rewarding experience. This program is designed to help creators earn significantly more by focusing on longer videos and original content.
Eligibility for the Creativity Program Beta:
- Age Requirement: Creators must be 18 years or older.
- Followers: At least 10,000 followers.
- Video Views: Must have 100,000 views in the past 30 days.
- Location: Only U.S.-based creators are currently eligible.
- Content Guidelines: The content should be original, lasting at least 1 minute, and must comply with TikTok’s community standards. Videos should not be a stitch, duet, or photo mode.
The Creativity Program Beta offers a massive boost in potential earnings, especially for those who create long-form content. Unlike the Creator Fund, which rewards creators for shorter clips, this program incentivizes videos that keep viewers engaged for longer periods, providing creators with a much higher payout for their efforts.
Estimated Earnings with the Creativity Program Beta:
- 1,000 views: $0.40 to $0.80
- 1 Million views: $400 to $1,600
- Per view: Approximately $0.0004 per view
Creators in the Creativity Program Beta can earn up to 20 times more than they would through the Creator Fund, making it a much more lucrative option. With higher payouts for longer, original content, this program is ideal for creators who can produce engaging and substantial videos.
Comparing the Creator Fund and Creativity Program Beta
While both programs offer opportunities to earn money from your content, the Creativity Program Beta stands out for its higher revenue potential. The key difference is that the Creator Fund is aimed at creators who post shorter videos, while the Creativity Program Beta rewards long-form content, making it an excellent choice for creators looking to share more in-depth, creative videos.
Payout Comparison:
Program |
Payout per 1,000 views |
Payout per 1 million views |
|---|---|---|
Creator Fund |
$0.02 – $0.04 |
$20 – $40 |
Creativity Program Beta |
$0.40 – $0.80 |
$400 – $1,600 |
This massive difference highlights the Creativity Program Beta as a much more lucrative option for creators who produce high-quality, longer videos.
What Does This Mean for Creators?
If you’re serious about monetizing your TikTok content, the Creativity Program Beta should be your primary goal. It offers far better payouts and encourages creators to focus on producing engaging, long-form videos. If you’re not yet eligible, don’t worry—keep posting quality content, growing your audience, and engaging with your followers to meet the program’s criteria.
While the Creator Fund can still be a valuable source of passive income for new creators, the Creativity Program Beta provides significant earning potential, especially for those willing to invest time into creating longer, original videos. As TikTok continues to evolve, programs like these offer creators an exciting opportunity to turn their passion into profit.
Top 10 Highest Paid TikTok Influencers
TikTok has created a platform where influencers can earn millions, thanks to its massive user base and viral content culture. Below are the top 10 highest-paid TikTok influencers, showcasing how much they make from sponsored posts, brand deals, and other revenue streams.
These influencers have managed to build a loyal following, and their earnings are a testament to their influence.
Rank |
Name |
Estimated Income |
Follower Count |
|---|---|---|---|
#1 |
Charlie D’Amelio |
$17.5 million |
151.9 million |
#2 |
Dixie D’Amelio |
$10 million |
56.5 million |
#3 |
Addison Rae |
$8.5 million |
88.6 million |
#4 |
Khaby Lame |
$5 million |
161.5 million |
#5 |
Bella Poarch |
$5 million |
93.8 million |
#6 |
Josh Richards |
$5 million |
25.8 million |
#7 |
Kris Collins |
$4.75 million |
50.6 million |
#8 |
Avani Gregg |
$4.75 million |
42.7 million |
#9 |
Zach King |
$3 million |
80.8 million |
#10 |
Riyaz Aly |
$2 million |
46.1 million |
1. Charlie D’Amelio
Estimated Earnings: $17.5 million
TikTok Followers: 151.9 million
Charlie D’Amelio is the undisputed queen of TikTok, known for her dance videos and relatable content. Her meteoric rise to fame has made her one of the highest-earning influencers on the platform, with lucrative brand partnerships and collaborations.
2. Dixie D’Amelio
Estimated Earnings: $10 million
TikTok Followers: 56.5 million
As a singer and content creator, Dixie D’Amelio has managed to build a solid presence on TikTok. Her success isn’t just limited to the app—she has transitioned into music, further boosting her earning potential.
3. Addison Rae
Estimated Earnings: $8.5 million
TikTok Followers: 88.6 million
Addison Rae has become a household name, not only for her dance videos but also for her ventures into acting and entrepreneurship. She continues to make waves in the entertainment industry, earning major brand deals and collaborations.
4. Khaby Lame
Estimated Earnings: $5 million
TikTok Followers: 161.5 million
Known for his silent yet hilarious “life hack” videos, Khaby Lame’s unique comedic style has made him one of TikTok’s most popular influencers. His global appeal has attracted numerous brand collaborations, making him a top earner.
5. Bella Poarch
Estimated Earnings: $5 million
TikTok Followers: 93.8 million
Bella Poarch shot to fame with her lip-sync videos and viral content, becoming one of the most-followed creators on TikTok. With her distinctive style and charisma, she has landed multiple endorsement deals, making her one of the highest earners.
6. Josh Richards
Estimated Earnings: $5 million
TikTok Followers: 25.8 million
Josh Richards has become an entrepreneurial sensation, co-founding energy drink company Energy Drink and the social media agency Pravada. His TikTok following has been a launching pad for his many business ventures, contributing to his impressive earnings.
7. Kris Collins
Estimated Earnings: $4.75 million
TikTok Followers: 50.6 million
Kris Collins gained popularity for her comedy sketches and relatable family content. Her quirky personality and engaging videos have earned her millions, making her one of the highest-paid content creators on TikTok.
8. Avani Gregg
Estimated Earnings: $4.75 million
TikTok Followers: 42.7 million
Avani Gregg is well-known for her beauty, makeup tutorials, and creative content. She has been able to combine her TikTok fame with beauty brand deals, significantly increasing her earnings.
9. Zach King
Estimated Earnings: $3 million
TikTok Followers: 80.8 million
Zach King, known for his “magic vines” and mind-blowing editing skills, has been one of the top TikTok stars for years. His creative video effects have earned him a loyal following, leading to high-paying brand partnerships.
10. Riyaz Aly
Estimated Earnings: $2 million
TikTok Followers: 46.1 million
Riyaz Aly is one of India’s most popular TikTok influencers. His lip-sync and acting videos have earned him a massive following, making him one of the highest-paid creators in the region.
FAQ
How Much Money Does TikTok Pay For 1 Million Views?
TikTok pays between $20 to $40 for 1 million views through the Creator Fund, which is around $0.02 to $0.04 per 1,000 views.
How Many Likes On TikTok To Get Paid?
Likes alone don’t directly result in payment. However, engagement (likes, comments, shares) boosts visibility and can lead to monetization through the Creator Fund or brand deals once you meet the eligibility requirements.
How Much Does TikTok Pay Through The Creator Fund?
TikTok pays $0.02 to $0.04 per 1,000 views through the Creator Fund, so a video with 1 million views could earn between $20 to $40.
Key Takeaways
- Income Sources: Most creators rely more on brand deals than the Creator Fund for substantial earnings.
- TikTok Creator Fund: Pays $0.02 to $0.04 per 1,000 views, or $20 to $40 for 1 million views.
- Influencer Earnings: Earnings vary by follower count, from $25 per post for micro-influencers to $1,200+ for those with over 1 million followers.
- Monetization Methods: Creators earn through brand deals, sponsored posts, affiliate marketing, and TikTok Live gifts.
- Eligibility: To earn from the Creator Fund, creators need 10,000 followers and 100,000 views in 30 days.
- Creativity Program Beta: Offers creators up to 20x more earnings than the Creator Fund with original, long-form content.
- Top Earners: Influencers like Charlie D’Amelio earn millions through brand deals and content creation.
Final Words
TikTok offers plenty of opportunities to earn, whether through the Creator Fund, brand deals, or live gifts. While the Creator Fund might not bring in big bucks, the right strategy can help boost your earnings.
If you found this guide helpful, share it with others and feel free to drop a comment below with any thoughts or questions!